Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
68Health
Fly smarter#500271 · wanderlust · discover
ROAS11.44×
CTR0.75%
CVR4.8%
⟷
Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Increase ad length for better results.
The winning creative is 8 seconds long, while the fatigued creative is 5 seconds. This difference correlates with higher engagement; the winner achieved a 0.0086 CTR versus the source’s 0.0075. Extending your video length is the single most impactful change to test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemewanderlustcompetitive→hook typediscoverescape→cta textWatch nowTry for free→dominant colororangeteal→duration sec58↑text density0.160.37↑clutter score0.370.25↓novelty score0.860.65↓faces count03↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.