Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
24Health
Up to 40% off#500263 · discount · free shipping
ROAS1.51×
CTR0.45%
CVR6.0%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Increase visual complexity for higher engagement.
The winning creative has significantly higher visual clutter (0.467 vs 0.304) and correlates with a higher CTR (0.0090 vs 0.00445) and ROAS (3.21 vs 1.50). Testing increased visual detail could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→dominant colorblackblue→emotional toneurgentcalm→duration sec512↑text density0.750.53↓clutter score0.300.47↑novelty score0.050.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.