Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail67% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
38Health
Limited stock#500259 · discount · before/after
ROAS2.59×
CTR0.57%
CVR6.6%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Add a discount badge to your creative.
The winning creative has a discount badge, while the fatigued creative does not. The winner achieved a 0.0090 CTR and 0.0705 CVR, compared to the source’s 0.0057 CTR and 0.0655 CVR. Adding a discount badge correlates with higher engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typebefore/afterfree shipping→cta textShop nowStart now→dominant colorredblue→emotional toneexcitedcalm→duration sec012↑text density0.530.53↑clutter score0.600.47↓novelty score0.640.60↓has discount badge01↑faces count32↓
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.