Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail58% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
16Health
Limited stock#500258 · celebrity · free shipping
ROAS1.88×
CTR0.63%
CVR5.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
User-generated style drives higher performance.
The winning creative incorporates a user-generated style, while the fatigued creative does not. This attribute correlates with higher engagement in the cohort, as the winner achieved a 0.009 CTR and 0.071 CVR compared to the source’s 0.006 CTR and 0.053 CVR. Consider testing user-generated content.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebrityreward→cta textGet offerStart now→dominant colorpurpleblue→emotional toneplayfulcalm→duration sec812↑text density0.590.53↓clutter score0.500.47↓novelty score0.780.60↓has ugc style01↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.