Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
27Health
Join the arena#500254 · fantasy · power-up
ROAS2.20×
CTR0.79%
CVR18.9%
⟷
Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Shorter videos drive higher engagement.
The winning creative uses a 10-second video format, while the fatigued creative is 30 seconds long. This difference correlates with higher engagement; the winner achieved a 0.0102 CTR compared to the source’s 0.0079 CTR. Consider shortening your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upfast→cta textStart nowWatch now→dominant colorbluelime→emotional toneexcitedcalm→duration sec3010↓text density0.300.49↑clutter score0.390.57↑novelty score0.910.88↓has discount badge10↓faces count03↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.