Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail60% similar · travel × native
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
37Health
Escape this weekend#500239 · destination · escape
ROAS6.85×
CTR0.49%
CVR5.1%
⟷
Twin winnerScale
44Health
Book your next trip#500635 · destination · discover
ROAS11.44×
CTR0.72%
CVR5.6%
Vision insight · preview
Add people to your travel ads.
The winning creative features one person on-screen, while the fatigued ad shows none. The winner achieved a 0.0072 CTR versus 0.0049 for the source, and a higher ROAS of 11.44 versus 6.85. Including people correlates with higher engagement in this travel cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typeescapediscover→cta textInstall nowShop now→dominant colorteallime→text density0.520.46↓clutter score0.230.23↑novelty score0.700.77↑faces count01↑
Winning patterns in this cohort
3 of 50 top performers · travel / native+944%in 67% of winners
Cta: Shop now67% of top performers in this cohort use this CTA; 6% of the rest do.+348%in 67% of winners
Tone: adventurous67% of top performers in this cohort use this tone; 15% of the rest do.+57%in 67% of winners
Price prominently shown67% of winners surface the price up front. Eliminates the biggest dropout step in the funnel.