Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Your cravings, delivered#500209 · family · cashback
ROAS1.61×
CTR0.49%
CVR10.1%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness. The fatigued creative (0.302) shows a much less fresh visual compared to the winner (0.871). This attribute correlates with higher engagement in the cohort, as the winner achieved a 0.0083 CTR versus the source’s 0.0049 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefamilyurgency→hook typecashbacksave smarter→cta textGet offerOrder now→dominant colorlimeorange→emotional toneplayfulexcited→text density0.580.63↑clutter score0.390.22↓novelty score0.300.87↑has ugc style10↓faces count03↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.