Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeCut
39Health
Your next favorite pick#500186 · trust · before/after
ROAS1.71×
CTR0.41%
CVR5.1%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative had a 0.004094 CTR and ROAS of 1.71, the video format achieved a 0.009009 CTR and a ROAS of 3.22. This suggests that motion video correlates with significantly higher engagement in this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrustreward→hook typebefore/afterfree shipping→cta textWatch nowStart now→dominant colorbeigeblue→duration sec012↑text density0.510.53↑clutter score0.460.47↑novelty score0.550.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.