Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · entertainment × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
48Health
Binge starts now#500178 · ugc · exclusive
ROAS2.34×
CTR0.48%
CVR10.0%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Reduce people on-screen for better results.
The winning creative features fewer people on-screen. The fatigued creative (CTR 0.0048) shows three people, while the winner (CTR 0.0071) shows only one. Reducing the number of people on-screen correlates with higher engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→cta textOrder nowWatch now→dominant colorredblue→emotional toneadventurousurgent→text density0.520.39↓clutter score0.290.45↑novelty score0.990.88↓faces count31↓
Winning patterns in this cohort
1 of 53 top performers · entertainment / native+5100%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 2% of the rest do.+478%in 100% of winners
Tone: urgent100% of top performers in this cohort use this tone; 17% of the rest do.+333%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 23% of the rest do.