Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail43% similar · entertainment × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
37Health
Stream the hype#500177 · trailer · power-up
ROAS1.63×
CTR0.39%
CVR8.9%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (39.1% vs 11.7%) and correlates with a higher CTR (0.00713 vs 0.00389) and CVR (0.101 vs 0.088). Increasing the amount of text displayed could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrailerdrama→hook typepower-upexclusive→cta textClaim rewardWatch now→dominant colorlimeblue→emotional tonepremiumurgent→text density0.120.39↑clutter score0.130.45↑novelty score0.580.88↑has ugc style01↑
Winning patterns in this cohort
1 of 53 top performers · entertainment / native+5100%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 2% of the rest do.+478%in 100% of winners
Tone: urgent100% of top performers in this cohort use this tone; 17% of the rest do.+333%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 23% of the rest do.