Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
45Health
A new season drops#500174 · drama · watch now
ROAS1.63×
CTR0.48%
CVR9.3%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Switch to a static banner format.
The winning creative is a static banner, while the fatigued creative is an 8-second video. The winner achieves a 0.0071 CTR and 0.101 CVR, compared to the source’s 0.0048 CTR and 0.093 CVR. This suggests a static image may resonate more with this entertainment audience.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typewatch nowexclusive→cta textGet offerWatch now→dominant colorpurpleblue→duration sec80↓text density0.330.39↑clutter score0.350.45↑novelty score0.990.88↓faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.