Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
29Health
Beat your rivals#500144 · fantasy · power-up
ROAS1.36×
CTR0.56%
CVR17.4%
⟷
Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Extend ad length for higher engagement.
The winning creative features a 10-second video, while the fatigued creative is 5 seconds long. This difference correlates with higher engagement: the winner achieved a 0.0102 CTR versus the source’s 0.0056. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upfast→cta textClaim rewardWatch now→dominant colorpurplelime→emotional tonetrustworthycalm→duration sec510↑text density0.210.49↑clutter score0.390.57↑novelty score0.690.88↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.