Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
28Health
Hungry? We got you#500101 · wanderlust · fast
ROAS2.23×
CTR0.41%
CVR7.8%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness. This attribute correlates with higher engagement in the food delivery cohort, with the winner achieving a 0.00825 CTR versus the fatigued creative’s 0.00409. Prioritizing fresh visuals could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemewanderlusturgency→hook typefastsave smarter→cta textBook nowOrder now→emotional toneurgentexcited→text density0.890.63↓clutter score0.120.22↑novelty score0.310.87↑faces count03↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.