Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · travel × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
38Health
Escape this weekend#500093 · discount · book now
ROAS9.84×
CTR0.66%
CVR6.0%
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Twin winnerScale
44Health
Book your next trip#500635 · destination · discover
ROAS11.44×
CTR0.72%
CVR5.6%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (0.463 vs 0.214) and correlates with a higher CTR (0.00718) compared to the fatigued creative’s CTR of 0.00656. Increasing the amount of text shown could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountdestination→hook typebook nowdiscover→cta textInstall nowShop now→dominant colorbluelime→text density0.210.46↑clutter score0.220.23↑novelty score0.470.77↑has discount badge10↓faces count21↓
Winning patterns in this cohort
3 of 50 top performers · travel / native+944%in 67% of winners
Cta: Shop now67% of top performers in this cohort use this CTA; 6% of the rest do.+348%in 67% of winners
Tone: adventurous67% of top performers in this cohort use this tone; 15% of the rest do.+57%in 67% of winners
Price prominently shown67% of winners surface the price up front. Eliminates the biggest dropout step in the funnel.