Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail70% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
37Health
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ROAS3.47×
CTR0.46%
CVR5.8%
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Twin winnerScale
67Health
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ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative had a 0.00457 CTR, the video format achieved a 0.00901 CTR. This suggests that motion significantly correlates with higher engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→cta textWatch nowStart now→dominant colororangeblue→duration sec012↑text density0.270.53↑clutter score0.360.47↑novelty score0.660.60↓has ugc style01↑faces count42↓
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.