Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail73% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeCut
28Health
Flash sale live#500078 · product-focus · before/after
ROAS2.34×
CTR0.31%
CVR5.1%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source creative achieved a 0.00307 CTR, the video format drove a 0.00901 CTR. This suggests a significant correlation between animated content and increased engagement within this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusreward→hook typebefore/afterfree shipping→cta textGet offerStart now→dominant colorpurpleblue→duration sec012↑text density0.680.53↓clutter score0.490.47↓novelty score0.350.60↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.