Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail73% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
27Health
Join the arena#500074 · gameplay · free rewards
ROAS1.29×
CTR0.75%
CVR22.3%
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Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (0.491 vs 0.32) and correlates with a higher CTR (0.0102 vs 0.0075). Increasing the amount of text displayed could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemegameplayfantasy→hook typefree rewardsfast→dominant colorpurplelime→duration sec2010↓text density0.320.49↑clutter score0.330.57↑novelty score0.710.88↑faces count23↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.