Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
27Health
Watch what’s trending#500068 · celebrity · exclusive
ROAS1.40×
CTR0.42%
CVR10.2%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Simplify visuals: Fewer people drive higher CTR.
The winning creative features a simpler visual with fewer people on-screen. The fatigued creative has a CTR of 0.0042, while the winner achieves 0.0071. Reducing the number of people shown correlates with higher engagement in this entertainment segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritydrama→cta textBook nowWatch now→dominant colorblackblue→emotional toneplayfulurgent→duration sec100↓text density0.230.39↑clutter score0.500.45↓novelty score0.590.88↑faces count31↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.