Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · food_delivery × interstitial
Why is your fatigued creative losing to its twin?
12 high-impact attribute differences
Your fatigued creativeWatch
38Health
Fast food, fast#500062 · combo · late-night
ROAS2.35×
CTR0.47%
CVR8.9%
⟷
Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness. Given the fatigued creative’s CTR of 0.47% versus the winner’s 0.83%, prioritizing fresh visuals correlates with higher engagement in this food delivery cohort. Focus on updating imagery.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typelate-nightsave smarter→cta textInstall nowOrder now→dominant colorpurpleorange→emotional tonetrustworthyexcited→duration sec50↓text density0.380.63↑clutter score0.400.22↓novelty score0.550.87↑has discount badge10↓has ugc style10↓
Winning patterns in this cohort
0 of 0 top performers · food_delivery / interstitialCohort sample is too small to detect winning attribute patterns.