Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · ecommerce × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
37Health
Limited stock#500047 · ugc · free shipping
ROAS2.36×
CTR0.84%
CVR7.5%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Boost performance with a discount badge.
The winning creative features a discount badge, while the fatigued version does not. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.0090 CTR versus the source’s 0.0084. Adding a discount badge is the single most impactful change you can test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→cta textWatch nowStart now→dominant colorblackblue→duration sec1512↓text density0.440.53↑clutter score0.310.47↑novelty score0.340.60↑has discount badge01↑has ugc style01↑faces count42↓
Winning patterns in this cohort
0 of 0 top performers · ecommerce / rewarded_videoCohort sample is too small to detect winning attribute patterns.