Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · ecommerce × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
16Health
Limited stock#500045 · minimalist · limited offer
ROAS1.78×
CTR0.69%
CVR6.7%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Fresher visuals drive higher engagement.
The winning creative has a significantly higher visual freshness, correlating with its 0.009 CTR versus the fatigued creative’s 0.0069 CTR. Prioritizing more visually distinct and updated assets is likely to improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthememinimalistreward→hook typelimited offerfree shipping→cta textInstall nowStart now→dominant colorpurpleblue→emotional tonepremiumcalm→duration sec3012↓text density0.460.53↑clutter score0.480.47↓novelty score0.360.60↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / rewarded_videoCohort sample is too small to detect winning attribute patterns.