Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail55% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
29Health
Flash sale live#500042 · discount · limited offer
ROAS1.86×
CTR0.48%
CVR5.7%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. This change correlates with a significant increase in performance: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the fatigued creative’s 0.0048 CTR and 0.057 CVR. Prioritize video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typelimited offerfree shipping→cta textTry for freeStart now→emotional tonepremiumcalm→duration sec012↑text density0.050.53↑clutter score0.520.47↓novelty score0.460.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.