Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail51% similar · fintech × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
28Health
Secure & simple#500013 · minimalist · save smarter
ROAS5.09×
CTR0.26%
CVR8.5%
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Twin winnerScale
46Health
Track every euro#500269 · product-focus · challenge
ROAS7.18×
CTR0.63%
CVR12.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 15-second video. While the source creative achieved a 0.0026 CTR, the video format correlated with a 0.0063 CTR. Consider testing video to revitalize performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthememinimalistproduct-focus→hook typesave smarterchallenge→cta textClaim rewardTry for free→emotional toneexcitedurgent→duration sec015↑text density0.160.23↑clutter score0.470.18↓novelty score0.230.34↑faces count01↑
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.