Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail69% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeCut
22Health
Flash sale live#500011 · ugc · before/after
ROAS1.98×
CTR0.40%
CVR4.6%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Add a discount badge to boost results.
The winning creative features a discount badge, correlating with a higher overall CTR (0.0090) compared to the fatigued creative (0.0039). This attribute had a high impact, and adding a badge is the single most actionable change to test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typebefore/afterfree shipping→emotional tonetrustworthycalm→duration sec812↑text density0.610.53↓clutter score0.760.47↓novelty score0.470.60↑has discount badge01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.