Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
28Health
Limited stock#500010 · fantasy · free shipping
ROAS2.59×
CTR0.36%
CVR5.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the fatigued creative achieved a 0.0036 CTR, the winning video reached a 0.0090 CTR. Consider transitioning to an animated format to capture attention and improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasyreward→cta textWatch nowStart now→dominant colororangeblue→emotional tonepremiumcalm→duration sec012↑text density0.520.53↑clutter score0.490.47↓novelty score0.550.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.