Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
57Health
Level up today#500004 · reward · limited offer
ROAS0.86×
CTR0.58%
CVR19.8%
⟷
Twin winnerScale
43Health
Beat your rivals#500828 · gameplay · free rewards
ROAS3.23×
CTR1.23%
CVR18.7%
Vision insight · preview
Extend ad length for better results.
The winning creative features a 30-second video, while the fatigued ad is 15 seconds long. This difference correlates with a higher click-through rate – the winner achieved 0.0123 versus 0.0058 for the source. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardgameplay→hook typelimited offerfree rewards→dominant colorpurpleblue→duration sec1530↑text density0.480.19↓clutter score0.590.53↓novelty score0.720.99↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.